Academy: Coming Soon
Copywriting and persuasion training for people who want their words to sell.
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About Lewis
Lewis Folkard is a direct response copywriter with a background in materials engineering.
Before copywriting, he spent years studying microstructures, material properties, and fracture mechanics — learning how tiny structural differences influence behaviour.
He now applies the same analytical approach to sales messaging.
This unusual perspective has helped him write high-performing messaging across the entire sales journey for 7+ years.
His work has helped generate millions for his clients across Europe.
