Nearly a decade in direct response. Now I'm finally sharing what works...
Beat any algorithm with these 17 forgotten persuasion techniques
After reverse-engineering hundreds of ads... across nearly a century of advertising... I uncovered a set of persuasion techniques that can beat practically any algorithm.
These are the same techniques I've used to help my clients make millions. Now I want them to do the same for you.
Pop your details below, and I'll send you the first one:
About Lewis
Lewis Folkard is a UK-based direct response copywriter and persuasion consultant.
His background in materials engineering – studying how microstructures can influence material behaviour – gives him an unusual perspective on how words influence decisions.
He's written sales messaging for more than 80 businesses across Europe, helping them generate millions in revenue.
A few businesses I've worked with
What readers say
The best marketing breakdown I've read yet.
Dean Mayer
Outstanding analysis and very teachable.
Anthony Kalamut
Fantastic ad and insightful breakdown!
Melanie Coffman
Best breakdown I've ever seen!
Swati Sharma
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