Own it.

A weekly letter

After nearly a decade on the front lines of direct response, I finally want to share my success secrets with you...

Beat any algorithm with these 19 forgotten persuasion patterns

After reverse-engineering hundreds of ads… across nearly a century of advertising… I uncovered a set of persuasion techniques that can outlast almost any algorithm update. These are lessons from history’s best copywriters. And I want to teach them to you, so you can stop relying on short-lived tactics to make sales. And start using principles that have stood the test of time.I’ve used them to help make millions for my clients. Now I want them to do the same for you. Pop your details below, and I’ll send you the first one today.

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About Lewis

Lewis Folkard is a direct response copywriter with a background in materials engineering.

Before copywriting, he spent years studying microstructures, material properties, and fracture mechanics — learning how tiny structural differences influence behaviour.

He now applies the same analytical approach to sales messaging.

This unusual perspective has helped him write high-performing messaging across the entire sales journey for 7+ years. His work has helped generate millions for his clients across Europe. Your brand isn't the story you tell online. It's the one people describe to someone else when you're not in the room.

Some of the great businesses I've worked with

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written in new york